Flexible Electronics News

Organic and Printed Electronics to Counter Product Piracy

Authenticity check using a cell phone via tiny radio chips embedded in the product or printed onto the package

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Organic and printed electronics offers novel solutions for the brand protection of consumer goods and industrial products. Electrically coded radio tags link back to the legitimate manufacturer to detect falsification at the point of sale. The elegant sweater strutting a renowned label, the watch of exclusive design, the expensive facial crème – they look genuine. But are they really what they appear to be? Not a cheap imitation, counterfeit, pirated copy? How about this: checking, right at t...

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